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Liberte boutique expands freedom to choose fashion in Oklahoma City
By Heather Warlick
| Published: June 25, 2012
Danielle Keogh is an international woman of mystery and fashion. By day, she's a defense contractor doing “back office support” for government contractors. The Edmond 30-year-old is president and CEO of Erys LLC.
“That's about all I can get into because of my clearance level,” she said.
By night (and weekend), Keogh's life is far more accessible. She can often be found at Liberte, the boutique she recently brought, along with her classic, international take on fashion, to Classen Curve.
Shopping in Classen Curve gets better and better all the time, and Liberte, 5810 N Classen Blvd., Suite 1, adds an exciting international element by bringing emerging designers to the Oklahoma City that are hard or impossible to find elsewhere in the state.
The idea to open a shop had been brewing in Keogh for years. During her travels as a defense contractor to the East Coast and abroad, Keogh always found time to slip away from the meetings and work to visit the boutiques she learned about from Vogue's annual list of fabulous boutiques.
“I would basically have my hit list in my iPhone and, depending on what city I was in, I would be like, ‘OK, what boutique am I going to try to sneak over to real quick?' ” Keogh said.
Her preoccupation with these boutiques quickly became a love affair. Keogh fell in love with the designers she found throughout the world. But she was frustrated because she couldn't find the same designers back home in central Oklahoma.
“If I'm having this problem finding exactly what I want to wear that not everyone else is going to have, then other women must be as well,” she rationalized.
The logical end to fulfill both Keogh's longing for obscure couture lines and her desire to help promote her favorite up-and-coming designers, was Liberte.
Liberte is French for freedom. Keogh chose the name to honor her French heritage and to encourage Oklahoma women to express their continually evolving style identity and their freedom of style.
The 2,500-square-foot shop feels industrial with its black, white and silver color scheme and ultramodern architecture, yet the stark Classen Curve edge is glamorized by a giant crystal chandelier that hangs as a majestic centerpiece in the space.
Two large, curved display fixtures anchor the shop, upon which float luxurious garments hand-picked by Keogh.
A spectacular floor-length pleated silk dress by Robin Brouillette is a favorite in Keogh's collection.
“You never have to dry clean it, you can crumple it up into a little ball and it comes out fine,” she said.
Across the way hangs Issa's wrap dress that one-ups the classic Diane Von Furstenberg with its jersey silk and beautiful drape. It is a favorite of Kate, Duchess of Cambridge, who wore it the day she got engaged to Prince William.
Then there's the Karolina Zmarlak four-way dress that's reversible in that you can wear it inside out and backward.
Keogh's style is classic, tailored.
“Women feel more ladylike when they are in things that are tailored, versus that loose West Coast vibe which was so big here for the last five years,” she said.
Keogh carries some trendy pieces in the shop, but she said she wants to offer items that women will keep, and wear, for years to come.
“I think the whole thing for awhile was that it was cool to be ultra casual,” said store manager Eden Turrentine. “I think it's becoming cool again to be polished.”
By bringing new and exciting lines to Oklahoma City, Keogh said she hopes to inspire other boutiques to follow suit.